Be an Elite Coach, Build Elite Athletes

Things to develop your coaching and have a greater impact on your athletes. You define what your “elite” is!

By Isaac Leung, Athletic Skills

Hey reader,

In this newsletter I will chat about two topics.

I have had a few coaches ask about how they can maximise their marketing of their coaching business or their own coaching to the world on social media. I will share some of my learnings on how I have gone about this on my coaching brand.

Secondly, I will follow on from my power development newsletter last week on how you can assess power with minimal equipment that anyone can do!

Be an Elite Coach. by getting your name out there.

Build Elite Athletes by identifying their power capabilities.

Be an Elite Coach:

So you are an elite coach already or you want to reach more athletes/get your name out there?

How would people know about you other than word of mouth from friends and families?

Well over the recent years, social media of Instagram or LinkedIn have grown massively with now majority of people are using them daily.

So how can you use this to your advantage to get your name out there to potential employers, or potential clients you want to work within your coaching business?

You don’t need to have a coaching business to use social media. Lots of employers or athletes will look at social media like LinkedIn which is a professional version of Facebook for networking to find out more about you.

Here are my tips in setting up some form of social media to get your name or coaching business out to the world.

• Pick a platform that fits your audience. If you want to be professional, don’t be putting all your coaching content on your personal Facebook where employers could look. If your audience is children, LinkedIn mayn’t be the profile. If you’re audience is adults who play sport then LinkedIn may be a good platform.

• Be consistent. There’s not point for your audience to see 3 posts in 3 days then not see anything for a few weeks as the message gets lost.

• Be professional with your wording and content but still add humour where fits. Your content will paint a picture of what you are like as a coach.

• Mix videos, pictures and written content.

• Share testimonials. Other peoples word and comments on you can be so powerful.

For more tips and support then reply MOVE and I will get in touch and we can talk about building your own brand online.

Build Elite Athletes:

So in the last newsletter, I touched on my power is important and how you could develop it! Click here to view

So how can you assess power as a Sports Coach? How can you see what your athletes are like?

Well, in this test, all you need is a tape measure.

You could do maximal power test with a broad jump. Double leg jump for distance horizontally. Get your athletes to jump double leg from a. standing start as far as they can. Ensure they stick the landing and record the furthest back position. Do 3-5 tests depending on size of the group and take the largest score. Film also if appropriate to analyse their movement.

You could also do single leg version of the broad jump to view limb to limb differences.

You could do a double or triple jump where you instruct to be quick between jumps and stick the landing at the end. This assess reactivity which is a key skill in sprinting and short sharp movements.

Simple right?

All you need is a tape measure and somewhere to safely jump and land and record reliable results.

From this, you can view who is powerful in your group, who may need support, changes over a training block, compare to normative values and identify players with potential.

As mentioned, Power is a key physical skills for all sports so identify who are the powerful athletes in your group and who may need to train this area.

Now you just need to the tools to impact change in power, some ideas mentioned in the last newsletter ;)

Need help? Reply to this email and tell me your story...

Speak soon,

Isaac 🙂 

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