Tired of just coaching general-population?

Hey reader, ,

It’s been a little while since I’ve written to you, so I wanted to check in with a quick update.

I’m shifting the focus of this newsletter to something I know many of you have been asking for:

👉 Helping PTs and S&C coaches move beyond just training the general population and start finding and working with athletes.

This will now become part of my Coach Athletes Now content — with strategies, frameworks, and real examples of how coaches are building careers coaching athletes across sports like football, rugby, squash, tennis, cricket, swimming and more.

What to expect:
✅ Actionable tips on finding athletes to coach
✅ Case studies from coaches doing it right now
✅ Templates, playbooks, and outreach scripts
✅ Occasional invites to workshops & resources

If that sounds useful and exciting to you → do nothing, you’ll keep getting these emails.

If it’s not your thing anymore, no worries at all — just hit “unsubscribe” at the bottom, and you won’t hear from me again.

Either way, thanks for being here so far, and I’m looking forward to sharing some seriously valuable stuff with those of you who stick around.

Talk soon,

Isaac